Social media has all but taken over the world. Platforms vary in their focuses from timeline or newsfeed layouts to image based. It’s an ever evolving organism which will continue to adapt to its audiences desires. That being said, here are our predictions:
Social Media Trends That Will Take Over 201
1) Higher Engagement Rates Between Brands And Customers
Social media has given rise to the informal business. It’s made ecommerce as both business and consumer accessible to the masses.
Gone are the days of the corporate ‘stiff upper lip’ Brands and their consumers are interacting more across social media platforms.
2) Customisable ChatBots
Chatbots are becoming more and more mainstream. We’re living in the age of instant gratification. This extends to our online social habits. Internet users want instant replies and thorough answers.
Chatbots are able to cater to the desire 24/7 and we predict their integration will rise.
3.) Brands Relying On Social Listening Tools
Social listening is a process which uses tools to really ‘listen’ to what customers are saying.
These would be able to pick out certain words or phrases related to their industry or brand. Businesses are then able to target individuals with more relevant and engaging content.
4.) In-Platform Messaging And Instagram Stories
Instagram has more than 1 million advertisers using stories each month, we predict this will grow substantially this year as people are spending more and more time here.
People are also communicating within Instagram much more via direct messaging, we think Instagram isn’t finished adding features here.
5) Augmented Reality And Face Filters
Face filters isn’t a feature that needs an introduction. You rarely see a picture with out a pair of dog ears. 2018 isn’t going to change that but we may start seeing a bigger variety of filters to cater to demand.
Augmented reality may not be as familiar a concept. It’s the idea of crossing the online with reality. Think Pokémon GO and Apps that let you ‘try on’ different looks. We’re going to see this move more into the mainstream this year.
6.) Social Call-Out Culture And Taking A Stance
Social media has eliminated the barrier between big brands and consumers. With the masses behind them unhappy individuals are calling out brands on social media.
Customers and businesses are closer than ever, and this is going to increase throughout 2018
Social Media is one of the biggest innovations of the 21st century. Used right it can make or break your business. Use these tips to stay ahead of the game this year.
Let us know in the comments section below what other big changes we’ll see to social media this year!